A business delegation from Saudi Arabia recently visited the Group’s corporate facilities for high-level commercial exchanges, concluding with the formal signing of a major equipment purchase agreement to expand bilateral machinery trade.
The delegation was received and escorted throughout the visit by the senior executive leadership team, including the General Manager of Information Technology and Cross-Border Operations, alongside the Deputy General Manager.
Advanced Facility Tour and Machinery Demonstration
During the visit, the Saudi representatives toured the company’s Smart Manufacturing Exhibition Hall and Digitalized Machinery Workshops. The inspection focused on key machinery lines, including wall rendering machines, forklifts, and backhoe loaders.
The delegation gained a comprehensive understanding of the Group’s R&D achievements, digital production management systems, and core product advantages. The clients expressed high praise for the facility’s advanced manufacturing technology, streamlined production workflows, and stringent product quality controls.
Strategic Dialogue and Contract Execution
Following the technical tour, both parties engaged in a detailed business symposium to discuss Middle Eastern market demands, localized product adaptation, and long-term supply strategies.
Reaching a broad consensus on all strategic fronts, the meeting culminated in the official signing of the equipment purchase agreement. The successful negotiation marks a significant milestone in establishing a durable, mutually beneficial commercial partnership.
Deepening Middle East Market Footprint
This agreement represents a major step forward in expanding the company’s market presence across the Middle East and highlights the growing international competitiveness of its machinery brand. Moving forward, the Group remains dedicated to driving innovation in intelligent manufacturing, fostering international industrial collaboration, and supporting global infrastructure development with high-performance equipment.